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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim & Renee Mauborgne

Author:W. Chan Kim & Renee Mauborgne [Kim, W. Chan] , Date: December 2, 2017 ,Views: 254

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim & Renee Mauborgne

Author:W. Chan Kim & Renee Mauborgne [Kim, W. Chan]
Language: eng
Format: mobi
ISBN: 9781422147986
Publisher: Harvard Business Review Press
Published: 2004-12-16T05:00:00+00:00


CHAPTER 6

Get the Strategic Sequence Right

YOU’VE LOOKED ACROSS PATHS to discover possible blue oceans. You’ve constructed a strategy canvas that clearly articulates your future blue ocean strategy. And you have explored how to aggregate the largest possible mass of buyers for your idea. The next challenge is to build a robust business model to ensure that you make a healthy profit on your blue ocean idea. This brings us to the fourth principle of blue ocean strategy: Get the strategic sequence right.

This chapter discusses the strategic sequence of fleshing out and validating blue ocean ideas to ensure their commercial viability. With an understanding of the right strategic sequence and of how to assess blue ocean ideas along the key criteria in that sequence, you dramatically reduce business model risk.



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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim & Renee Mauborgne.mobi


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